Andi Roberts — Executive Coach, Leadership Educator, Facilitator
The map runs out. That is where I do my best work.
I work with senior leaders and executives in conditions where authority alone is not enough, where problems are ambiguous, stakeholders pull in competing directions, and clarity emerges through action rather than analysis. For thirty years I have helped leaders navigate exactly these conditions, as a coach, a facilitator, an educator, and someone who has led organisations myself.
I am not a theorist who occasionally visits organisational life. I have carried a P&L, built businesses, stood in front of thousands of leaders in executive education, and sat with individual leaders through some of the most difficult moments of their careers. That breadth is what I bring into every engagement.
Why this work still interests me
Looking back, there is a thread running through almost everything I have done.
I started my working life in outdoor education, where you learn very quickly that the plan and the terrain are rarely quite the same thing. People respond differently when the weather changes, confidence disappears or the route ahead becomes uncertain. You cannot always think your way to the answer from where you are standing. Sometimes you have to move, notice what happens, and adjust.
I have been drawn to versions of that situation ever since.
I found it running businesses, where decisions had consequences for people, customers and the numbers. I found it working across cultures, where assumptions about authority, trust and conflict that seem obvious in one place make little sense in another. I find it in facilitation, when a room full of intelligent people cannot simply be told what the answer is. And I find it repeatedly in coaching senior leaders, particularly when the challenge in front of them does not have a neat solution waiting to be discovered.
That is probably why I still enjoy this work after thirty years. I am interested in what happens when capable people reach the edge of what they already know: how they make sense of complexity, how they work with other people when interests collide, and how they find a useful next move when there is no reliable map to follow.
Five perspectives. One practice.
I bring five distinct perspectives to that work. They come from different parts of my working life, but they overlap, and each changes how I see the others.
The Business LeaderI have led and advised. My first substantial leadership role was as a director in a multi-site family business in healthcare. Soon after, I moved into the corporate world and held a leadership role in a Fortune 500 professional services company. Beyond that, I have launched several ventures. Those experiences keep my work grounded. I know what it feels like to carry the weight of a decision when the consequences are real, when customers and colleagues want different things, when the numbers matter, and when a theoretically elegant answer has to survive contact with organisational reality. |
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The Business School EducatorAlongside my organisational work, I have spent close to twenty years as an associate lecturer and adjunct faculty member across three European business schools in three different countries. Working with experienced managers and executives has kept me close to management research while constantly testing it against the realities people bring into the classroom. It is one reason I describe myself as a pracademic: I value theory, but I am interested in what survives contact with practice. |
The Experiential EducatorMy roots are in experiential learning. Very early in my career, I was an outdoor pursuits instructor at Plas y Brenin, the UK’s National Outdoor Centre. I saw how real learning happens when people step into uncertainty together, by doing, sensing and reflecting, not just listening. That ethos still anchors how I design learning today: create the conditions for people to experience something, make sense of it and discover what it means for their own practice. |
The Global CitizenI have lived in Spain for over fifteen years and worked across Asia, the Middle East, the Americas and Europe. I am fluent in Spanish and familiar with the realities of cross-cultural leadership: how differently power, decision-making and conflict can be interpreted around the world, and what that means for leaders operating across borders. |
The Digital PioneerI have worked in remote and hybrid environments for over two decades, long before it became the norm. I understand how trust, presence and influence are built when people are not in the same room. For leaders in international and mission-driven organisations, this is not a footnote; it is part of the job and becomes central to remote or hybrid design. |
How I think
I view leadership as systemic, political and deeply human.
When someone brings me a problem, I am interested in what is actually happening, not simply what a leadership model says ought to be happening. Who has influence? What assumptions are shaping how people see the situation? Where are the competing interests? What is the formal structure encouraging or preventing? What are people reluctant to say? What has become so familiar that nobody is questioning it any more?
I tend to look beyond the presenting problem. A difficult relationship may also be a problem of incentives, structure or competing accountabilities. Resistance to change may contain useful information about the change itself. A team that appears dysfunctional may be responding quite rationally to the system around it. Systems thinking and complexity have taught me to look for patterns, relationships, constraints and feedback before deciding that the problem sits neatly inside one person.
I am also suspicious of certainty that arrives too quickly. Some problems really can be analysed and solved. Others only become clearer as we interact with them. In those situations, I would rather hold several plausible explanations for a little longer, ask a better question, or design a small experiment than force an ambiguous situation into a confident answer. Sometimes the most useful shift is not finding the solution, but seeing the situation differently enough that new possibilities become visible.
At the same time, I am pragmatic. Complexity should not become an excuse for intellectualising a problem or avoiding a decision. Eventually, thinking has to meet the world.: What can we influence? What might we need to work around? What conversation needs to happen? What could we try? What would we notice if we were wrong? And what is the next move that is useful enough to make now?
That combination matters to me. I value research and theory, but I value them because they can sharpen judgement, challenge assumptions and expand the choices available to us. I am less interested in whether an idea is fashionable or elegant than whether it helps us understand something we could not see before.
Whether I am coaching one executive, working with a leadership team or facilitating a room full of people trying to make progress together, my test is ultimately quite simple: Does this help someone see more clearly and make a better next move?
Some of the organisations I have worked with
Over the years, I have worked with leaders and teams across corporations, public bodies, NGOs, consulting firms and business schools. This small selection gives a sense of the range.
Technology & telecommunicationsEricsson · IBM · Microsoft · HPE · Tieto · Epson · HP |
Healthcare & life sciencesMerck · MSD · Bayer · AstraZeneca · Bristol Myers Squibb · Lilly · IQVIA |
Professional & financial servicesBBVA · Lloyds · Deutsche Bank · Barclaycard · BMT |
Industrial, engineering & materialsvoestalpine · Airbus · INEOS · Alcoa · BASF · Vestas · TGW· Miba |
Automotive & mobilityGeneral Motors · Opel · Fiat Group · Hyundai · Volkswagen · Lear Corporation |
Consumer, food & hospitalityCargill · Kraft Foods · Compass Group · Damm · Hilton · FNAC |
Public & mission-driven organisationsEuropean Commission · European Patent Office · Andalusian Regional Government · Aigües de Barcelona · Surfers Against Sewage |
Learning & consulting organisationsAccenture · Forum Corporation (Korn Ferry) · Raytheon Professional Services · Impact International · Grupo BLC · TTA · Designed Learning |
Business schoolsThe Open University Business School · Berlin School of Creative Leadership · LIMAK Austrian Business School / JKU |
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Work has included direct client engagements as well as assignments delivered through consulting, learning and executive education partners.
The foundations behind my work
For those who want the formal background, my practice is supported by academic study and internationally recognised professional accreditation.
Professional accreditation
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Academic foundation
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Ready to work together?
Choose the kind of support that best fits what you are working through.
For You: Leadership Clinic
Bring one knotty leadership challenge, decision or situation. I prepare beforehand, then we spend 90 focused minutes working it through together. One challenge, one session, no ongoing commitment.
For You: Executive Coaching
Work with me over time when you are navigating complexity, stepping into greater responsibility, working across competing interests, or when you would value a thoughtful and challenging thinking partner alongside you.
For Your Organisation: Leadership, Teams & Facilitation
Bring me in to develop leaders, strengthen leadership teams, facilitate important conversations or help people work through complex organisational challenges.
One challenge, ongoing coaching, or work with your leadership team or organisation.
Email:
andi@andiroberts.com
LinkedIn:
Connect with me on LinkedIn
