Every leader will recognise this moment. Someone new joins the team, or steps into a stretch role, and you see that mixture of alertness and fear in their eyes. They nod, they take notes, they say the right things, but underneath you can almost hear the question: Am I going to be enough here? It is tempting to respond with reassurance, or with efficiency. We set out expectations, share plans, and show support through structure. All useful, but sometimes too soon. Because confidence does not start with plans or encouragement. It starts with belonging.

When people are new, uncertain, or suddenly visible, what they are really scanning for is safety. They are looking for small social signs that say, you are welcome, you will not be exposed here, your learning is allowed. Research on psychological safety confirms that people take interpersonal risks only when they believe those risks will not lead to embarrassment or punishment (Edmondson, 1999). In many organisations, we underestimate this early stage. We assume confidence arrives from competence, and competence comes from performance. Yet confidence is often the precondition, not the result. When people feel trusted to participate before they are proven, their contribution accelerates. This is supported by findings on autonomy and intrinsic motivation, which show that people perform best when they experience choice and relatedness (Deci and Ryan, 2000).

You can watch this in any team that handles newcomers well. Conversations are frequent, feedback is specific, and leaders pay attention to the human as much as to the task. The tone is not “earn your place” but “let’s find your place.” It is an invitation to step forward, not a test to survive. This kind of leadership is not soft. It demands attention, restraint, and a willingness to listen longer than feels comfortable. But it pays back quickly. Once people feel seen, they begin to risk ideas. Once they risk ideas, capability unfolds.

Confidence grows quietly, in small exchanges, before it shows up in visible performance. The leader’s role is to notice and nurture that fragile beginning, to create the conditions in which people can practise being brave. So before any model or process, there is this simple truth: confidence starts in relationship. It starts when someone experiences leadership as a form of welcome.

What behavioural science knows about confidence

Confidence is not personality; it is a pattern of reinforcement. It strengthens through experience, not through affirmation.

Behavioural psychology has spent decades mapping how this happens. Bandura (1997) described confidence as self-efficacy, the belief that one’s actions can produce desired outcomes. He identified four main routes through which it grows: mastery experiences, observing others’ success, constructive feedback, and emotional regulation. These mechanisms explain why learning by doing, seeing peers succeed, and receiving specific feedback all accelerate confidence.

Modern neuroscience adds further insight. Schultz (2016) showed that the brain learns from the difference between expected and actual results, known as reward prediction error. When the outcome is slightly better than expected, dopamine reinforces the behaviour that led to it. This means small, authentic wins are biologically rewarding and strengthen persistence. Glimcher (2011) also links this reinforcement effect to decision-making and motivation, confirming that progress often matters more than praise.

Social and motivational theory provides the next layer. Deci and Ryan (2000) argued that confidence and sustained motivation depend on three needs: autonomy, competence, and relatedness. When leaders design environments that meet these needs, performance and learning both rise. Conversely, when people feel controlled, excluded, or unclear, their capability diminishes.

Leadership, then, is the practice of shaping experiences that meet these psychological conditions. It is not about supplying confidence through reassurance, but about helping others gather evidence of their own effectiveness. Bandura (1997) found that mastery experiences are the strongest builder of confidence; leaders can create those moments through well-sequenced challenges and clear feedback.

Predictability also contributes. Consistent routines reduce uncertainty and cognitive load, freeing mental energy for learning (Sweller, 2011). Reliable communication and regular reflection help people focus less on managing anxiety and more on applying effort.

When we translate this evidence into practice, the path becomes tangible. We begin with the person, design early wins, model learning, offer feedback that informs, create steady rhythms, and step back when strength appears. Each step gives people more proof that I can act and it will matter. The science aligns with lived experience. Confidence is not given; it is earned through experience and reinforced through design. The most effective leaders are not those who inspire through charisma, but those who quietly arrange the environment so that others can see themselves succeeding.

The six practices that follow turn these findings into action. Each one is a deliberate way to make confidence visible, repeatable, and shared.

After the practices: what confidence makes possible

By the time we have worked through these six practices, a quiet shift has often taken place. People no longer wait for permission to contribute. Conversations begin to sound different. Leaders move from fixing to listening. Teams start to own their progress. Confidence, it turns out, is not the end goal but a condition that allows everything else to happen. It creates the capacity for dialogue, for experimentation, and for stewardship. Once people feel able to act, they begin to imagine what is worth acting for.

This is why confidence work is community work. When individuals grow in assurance, they release collective intelligence. A confident culture does not compete for certainty; it exchanges learning. The leader’s task becomes less about motivating and more about hosting: creating space where contribution feels natural and valued.

It can help to think of leadership as rhythm rather than direction. Early on, the rhythm is close and steady. You set pace, give structure, and model learning. As confidence builds, the rhythm changes. You step back, allowing others to find their own tempo. When uncertainty returns, as it always does, you return to the beginning again. Begin with the human, not the task.

Confidence is fragile in its early stages but resilient once rooted. It grows strongest when fed by honest feedback, visible progress, and shared purpose. Behavioural science gives us the map; everyday practice gives it meaning.

In the end, the leader’s greatest act of confidence is trust: trust that people, when seen and supported, will rise to the work that matters. Trust that learning is not weakness but progress. Trust that leadership itself can be an act of invitation, not instruction.

When you lead this way, you stop managing confidence as a resource and start multiplying it as a relationship.

Three questions for reflection

  1. Where in my leadership do I still mistake control for care? What would change if I offered trust earlier and more visibly?
  2. When did I last design a small, visible success for someone uncertain? How did it alter their energy and engagement?
  3. If confidence grows from evidence, not reassurance, what evidence am I helping my people collect each week?

Do you have any tips or advice for uraising confidence in people?

What has worked for you?

Do you have any recommended resources to explore?

Thanks for reading!

References

Arnsten, A.F.T. (2009) ‘Stress signalling pathways that impair prefrontal cortex structure and function’, Nature Reviews Neuroscience, 10(6), pp. 410–422. Available at: https://doi.org/10.1038/nrn2648

Bandura, A. (1977) Social Learning Theory. Englewood Cliffs, NJ: Prentice Hall.

Bandura, A. (1997) Self-Efficacy: The Exercise of Control. New York: W. H. Freeman.

Baumeister, R.F., Bratslavsky, E., Finkenauer, C. and Vohs, K.D. (2001) ‘Bad is stronger than good’, Review of General Psychology, 5(4), pp. 323–370. Available at: https://doi.org/10.1037/1089-2680.5.4.323

Deci, E.L. and Ryan, R.M. (2000) ‘The “what” and “why” of goal pursuits: Human needs and the self-determination of behavior’, Psychological Inquiry, 11(4), pp. 227–268. Available at: https://doi.org/10.1207/S15327965PLI1104_01

Edmondson, A.C. (1999) ‘Psychological safety and learning behavior in work teams’, Administrative Science Quarterly, 44(2), pp. 350–383. Available at: https://doi.org/10.2307/2666999

Gardner, W.L., Cogliser, C.C., Davis, K.M. and Dickens, M.P. (2011) ‘Authentic leadership: A review of the literature and research agenda’, The Leadership Quarterly, 22(6), pp. 1120–1145. Available at: https://doi.org/10.1016/j.leaqua.2011.09.007

Glimcher, P.W. (2011) Foundations of Neuroeconomic Analysis. Oxford: Oxford University Press.

Goleman, D., Boyatzis, R. and McKee, A. (2013) Primal Leadership: Unleashing the Power of Emotional Intelligence. 10th anniversary edn. Boston, MA: Harvard Business Review Press.

Gully, S.M., Incalcaterra, K.A., Joshi, A. and Beaubien, J.M. (2002) ‘A meta-analysis of team-efficacy, potency, and performance: Interdependence and level of analysis as moderators of observed relationships’, Journal of Applied Psychology, 87(5), pp. 819–832. Available at: https://doi.org/10.1037/0021-9010.87.5.819

Hattie, J. and Timperley, H. (2007) ‘The power of feedback’, Review of Educational Research, 77(1), pp. 81–112. Available at: https://doi.org/10.3102/003465430298487

Heifetz, R.A. (1994) Leadership Without Easy Answers. Cambridge, MA: Harvard University Press.

Schultz, W. (2016) ‘Dopamine reward prediction error coding’, Dialogues in Clinical Neuroscience, 18(1), pp. 23–32. Available at: https://doi.org/10.31887/DCNS.2016.18.1/wschultz

Sweller, J. (2011) ‘Cognitive load theory’, in Kalyuga, S. (ed.) Psychology of Learning and Motivation. Vol. 55. San Diego, CA: Academic Press, pp. 37–76. Available at: https://doi.org/10.1016/B978-0-12-387691-1.00002-8

Wood, D., Bruner, J.S. and Ross, G. (1976) ‘The role of tutoring in problem solving’, Journal of Child Psychology and Psychiatry, 17(2), pp. 89–100. Available at: https://doi.org/10.1111/j.1469-7610.1976.tb00381.x

Andi Roberts.. ME!! (no date) AID Feedback Model: Action, Impact, Desired Behaviour / Do. Available at: https://andiroberts.com/feedback/aid-feedback-model (Accessed: 15 October 2025).