This post is part of my ultimate guide to team charters, a complete 5-part series on team alignment.
Choosing the right tool for the moment
| Priority | Best Tool | “The Vibe” | Ideal Use Case |
| Strategy & Vision | 3. The Grove Team Charter | The Journey: Uses a road trip metaphor (Bus, Road, Horizon). | Executive boards or departments setting long-term, multi-year strategy. |
| Foundations & Rituals | 2. The Team Canvas (Basic) | The Blueprint: A structured grid for functional alignment. | New squads needing a fast, solid start on Tier 1 fundamentals. |
| Execution & Speed | 4. Strategyzer Alignment Map | The Engine: Focuses on high-velocity performance. | Teams in a high-velocity, execution-heavy phase. |
| Behavior & Trust | 5. Strategyzer Team Contract | The Boundary: A simple “In/Out” Venn diagram. | Needing to set basic ground rules quickly or create psychological safety. |
| Conflict & Culture | 6. The Team Trust Canvas | The Diagnostic: Deep dive into Section 8 “Needs”. | Repairing broken trust or diagnosing underlying team friction. |
| Process & Habits | 7. Ways of Working Canvas | The System: Focused on Section 17 “Rituals”. | Teams bogged down in meeting fatigue or tool overload. |
| Agile Compliance | 8. Team Working Agreement | The Rules: Strict adherence to Section 19 “Standards”. | Teams following a formal Scrum or Agile process. |
Three questions to ask before you start
- What is the “Shelf Life” of this project? If the team will only be together for six weeks, don’t use The Grove; go for the Strategyzer Team Contract or the DABB Charter.
- What is the current level of Trust? If trust is low, jumping straight into a “Performance” tool like the Team Alignment Map will feel aggressive. Start with the Team Trust Canvas to clear the air first.
- How much time do you actually have? A “complete” Team Canvas requires at least 90 minutes of deep work. If you only have 45 minutes, use the “Basic” version. As I discussed in my piece on Accountability Rituals, a rushed charter is often worse than no charter at all.
1. The Design a Better Business Team Charter Canvas
The DABB Canvas is a refreshing departure from the spreadsheet style of many charters. By using the visual metaphor of a bus journey, it shifts the team’s mindset from a static meeting to a shared expedition. It is fast, high-energy, and focuses on the human fuel required for a project to succeed.
Why it works
Strengths
- The narrative metaphor: Asking “Who is behind the wheel?” and “What is our slogan?” turns chartering into a story. This visualisation helps team members see themselves in the project rather than just assigned to it.
- Emphasis on energy: Unlike many professional templates, this has a dedicated energy sources section. This acknowledges that teams run on morale and motivation, not just project management software.
- The trouble section: It forces the team to look at the “Stinky Fish” early. By asking what happens when things go wrong, it creates a safe environment to discuss conflict resolution
Weaknesses
- Missing the horizon: The canvas is excellent for the launch, but it is weak on the Evolution and Exit phase. There is no native space for a review cadence or succession planning.
- Role ambiguity: Identifying a “driver” is helpful for accountability, but for larger leadership teams, it lacks the space needed for complex decision-making matrices like RACI.
Ways to customise: The DABB canvas is a fantastic starting point, but to make it truly robust, you need to add a few aftermarket parts. Start by adding a “maintenance stop” sticky note to the bottom right corner. This is where you define your review cadence, the specific date the team will pull over to check if the charter is still true. I also recommend encouraging team members to visualise their personal goals as “luggage” being loaded onto the bus. Finally, if the “driver” represents the leader, define a “navigator” role specifically for the person responsible for tracking priority objectives.
Facilitator pro tips: When running this session, keep an eye on the clock during the “slogan” section; it is meant to build identity, but if the team gets stuck for more than five minutes, move on to avoid losing momentum. To cement the commitment, have everyone physically sign the “dashboard” of the canvas at the end of the workshop. This turns a creative visual exercise into a formal working agreement.
The leaders trap: The passenger fallacy. Leaders often fill out the “driver” section and assume everyone else is happy to just be a passenger. If people do not choose their “seat” on the bus, their specific role and contribution, they will not feel responsible for the journey. Your job is to ensure everyone has a hand on a map, a tool, or a window.
2. The Team Canvas Basic and Complete
Why it works
Strengths
- Logical flow: It moves systematically from the “hat” (goals/roles) to the “Why” (purpose/values) and finally the “how” (rules).
- The personal and common split: It explicitly separates common goals from personal goals, ensuring individual motivations are visible.
- Vulnerability integration: The complete version includes specific boxes for weaknesses and needs and expectations, which are the building blocks of psychological safety.
Weaknesses
- The box-ticking mindset: Because it looks like a form, teams can sometimes rush through it just to fill the boxes, resulting in shallow corporate wallpaper.
- Lack of visual metaphor: For teams that are not naturally analytical, the rigid structure can feel a bit dry or overly clinical.
Ways to customise: In the rules and activities box, explicitly document your decision-making protocol: who has the final vote when the team is split? In the Weaknesses section, encourage the team to identify one “team risk” that could derail the project. Finally, if you are using the complete version, add a tenth box at the bottom titled “The evolution plan” to commit to a date for your first review.
Facilitator pro tips: When facilitating the Complete version, the Strengths and Weaknesses section is where the real work happens. I suggest having people fill these out individually on stickies first to avoid groupthink. As a leader, you must go first in the weaknesses section, if you are not vulnerable about your own development areas, the team will stay at the safe surface level.
The leaders trap: The static document trap. The biggest mistake leaders make with The Team Canvas is treating it like a finished trophy. A canvas is a snapshot of a moment in time. If your team’s needs change and you do not update the canvas, it becomes a relic that prevents growth. Your job is to keep the canvas messy
3. The Grove Team Charter
Why it works
The Grove works because it utilises graphic facilitation to make abstract concepts tangible. By framing the team’s work as a “journey,” it makes it easier to identify where the team is fueled up (energy source) and where they might hit a “crack in the road” (obstacles). It is the primary choice for teams that value storytelling and visual alignment.
Strengths
- Momentum and flow: The “journey” layout clearly distinguishes between the meeting flow and the working agreements, ensuring the team knows both how they move and how they behave.
- Inspirational hierarchy: It provides significant real estate for the “Sky” elements: Purpose, Values, and Vision, making it ideal for long-term projects where staying inspired is as important as the day-to-day tasks.
- Environmental awareness: By including “energy sources” (the pump) and “Communication” (the radio tower), it forces the team to consider the infrastructure and resources required to keep the bus moving.
Weaknesses
- Metaphor Fatigue: Some highly technical or literal-minded teams may find the “bus and road” imagery a bit too “creative” for serious corporate planning.
- Space Constraints: Unlike grid-based canvases, irregular shapes (clouds, billboards, and canyons) can make it difficult to fit a large number of sticky notes if the team is large.
Ways to customise: Focus on the Communication section (the radio tower). Don’t just list “Email” or “Slack”; define the frequency and broadcast range of your updates. I also recommend using the obstacles canyon to not just list risks, but to brainstorm “bridges” (solutions) to cross them.
Facilitator pro tips: Start with the Energy Source and Vision first, the “start” and the “finish.” Alignment usually breaks down when the team knows where they are going but doesn’t know what is fueling their efforts. Because this is a high-movement visual, encourage the team to place their names (the Drivers) physically on the bus to build immediate ownership.
The Leader’s Trap: The “passenger” trap. Because the layout looks like a bus ride, team members can sometimes feel like they are just along for the ride while the leader “drives.” Your job is to ensure that the working Agreements and meeting Flow sections are co-created, turning every passenger into a co-pilot.
4. The Strategyzer Team Alignment Map
Strengths
- Dynamic planning: The TAM is designed to be a living document. It is built for the “backward pass”, where you identify a risk and immediately move back to commitments to mitigate it.
- Radical accountability: It replaces vague goals with joint commitments. It forces the question: “Who exactly is doing what, and have they actually agreed to it?”
- Resource realism: It has a dedicated space for joint resources. This prevents the trap of setting ambitious goals without providing the budget or tools to reach them.
Weaknesses
- The clinical feel: The TAM is a logic-driven tool. It is light on purpose and values. If your team is suffering from a lack of heart, this map will not find it.
- Complexity in groups: Because it requires high-density detail, it can become messy for teams larger than ten people.
Ways to customise: I recommend adding a “communication protocol” footer. Use this space to define the communication rituals, specifically how the team will update the map. Without a defined ritual, the map becomes obsolete the moment the first commitment changes.
Facilitator pro tips: Use the TAM as a stress test. Once the joint risks are listed, ask the team: “Based on these risks, which of our joint commitments are actually impossible?” This creates a high-integrity environment where people feel safe to push back on unrealistic deadlines.
5. The Strategyzer Team Contract
Why it works
Strengths
- Radical simplicity: The “in/out” visual is impossible to misinterpret. It forces the team to draw a hard line on behaviours like punctuality, feedback styles, and communication channels.
- Psychological safety: The contract focuses heavily on Individual Preferences. By asking how each person likes to work, it prevents the friction points that occur between different personality types before they escalate.
- Conflict preemption: It forces a discussion on how the team will handle disagreements, placing healthy debate “in” and passive-aggression “out”, before the project pressure peaks.
Weaknesses
- Vacuum of purpose: This is its biggest flaw. It lacks Success Criteria, Vision, and Mission context. It tells you how to be, but not where you are going.
- The “platitude” trap: Because the canvas is so open, teams often fill the “In” circle with generic terms like “be respectful”. Without a facilitator pushing for concrete examples (e.g., “mute phones during syncs”), it becomes a toothless document.
Ways to Customise: Use the mission bar at the top-right to anchor these behaviours to a goal. If the mission is “rapid Innovation,” then “safe failure” should be placed firmly in the “in” circle. I also recommend revisiting the “out” section monthly to see if any new toxic behaviours have crept in that need to be formally banished.
Facilitator Pro Tips: Start with the “out” circle first. It is often easier for a team to identify what they don’t want (e.g., “Late-night emails,” “Meeting-after-the-meeting”) than to define what they do. This builds momentum and honesty quickly. Use a “Three Strikes” rule for the in circle: a behaviour only goes in if at least three people agree it is vital for their productivity.
The “Set and Forget” Trap: A team contract is a living document, not a legal one. The trap is thinking that once a behaviour is “In,” it stays there forever. If the team’s “out” circle is being ignored, the contract isn’t failing; it’s telling you that the team’s culture has shifted. Use it as a mirror during retrospectives to ask: “Are we actually living inside the circle?”
6. The Team Trust Canvas
Why it Works
The Team Trust Canvas works by de-mystifying trust. Instead of treating trust as a vague “vibe,” it treats it as a tangible outcome of specific behaviours like clarity, connection, and consistency. Visualising these distinct pillars allows a team to pinpoint exactly where their “social battery” is leaking. It transforms an awkward, emotional conversation into a collaborative problem-solving session.
Strengths
- Measurable vulnerability: It breaks trust into four quadrants: Clarity, Connection, Compassion, and Consistency.
- Surfacing the unspoken: It provides a structured way for team members to express their Needs and Expectations without it feeling like a grievance session.
- Alignment with culture: It focuses almost entirely on the culture boosters required for high performance.
Facilitator pro tips: I often use this as a safety check before a major chartering workshop. If the Team Trust Canvas shows low consistency, writing an Alignment Map is a waste of time. You have to fix the working agreements first.
The leaders trap: The Efficiency Trap. Leaders like the Strategyzer tools because they are fast. But fast alignment is often just forced agreement. If you fill out a Team Contract and no one disagrees, you haven’t aligned; you’ve just complied. Your job is to facilitate the disagreement in the room.
7. The Ways of Working Canvas
Why it works
Strengths
- Operational granularity: It covers the rituals and tools that larger, more strategic canvases tend to gloss over.
- Environmental awareness: It looks at the physical and digital space, acknowledging that where we work dictates how we work.
- High practicality: It is the best tool for defining the day-to-day beat of the team.
Weaknesses
- Lack of soul: It is a very functional tool. It will not help teams find a deep purpose or a grand vision.
- Tactical overhead: For a brand-new team, this might feel too heavy on logistics before they have decided if they like each other.
Ways to Customise: To elevate this, I recommend adding a “feedback loop” box. While the canvas handles how we work, it doesn’t explicitly state how we tell each other when the work isn’t working. Use this to define your specific format for retrospectives.
Facilitator Pro Tips: Use this canvas when a team says, “We know what we are doing, but everything feels difficult.” It is the perfect oil change for a team bogged down in meetings. Push them to be specific: don’t let them say “we use Slack”; make them define “we use Slack for urgent updates and Email for formal decisions.”
8. The Team Working Agreement Agile Scrum
Why it Works
Strengths
- Definition of done: It forces the team to align on performance standards. Everyone knows exactly what finished looks like.
- Conflict preemption: By defining how the team will handle blockers, it creates a clear path for conflict resolution within the sprint cycle.
- Role clarity: It is excellent for defining the distinct roles of Product Owners, Scrum Masters, and Developers.
Weaknesses
- Niche focus: If you are not using an agile methodology, much of this canvas will feel irrelevant.
- Short-term bias: It is very focused on the next sprint rather than long-term succession or evolution.
Facilitator Pro Tips: In the Values section, don’t just use standard terms like “Courage” or “Focus”. Ask the team: “What does courage look like in this team when we miss a sprint goal?” Turning abstract values into concrete behaviours is the only way to make this stick.
The Leaders Trap: The Mechanics Fallacy. Leaders often think that if they get the ways of working perfectly documented, the team will automatically be high performing. But you can have a perfectly tuned engine and still be driving in the wrong direction.












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