Asset mapping: What John McKnight found when he stopped asking what communities lack and started asking what they carry
Most communities are mapped by their problems, not their possibilities. In this article, we explore John McKnight and Jody Kretzmann’s influential asset-based approach to community building and the simple shift that changes everything: looking first for gifts, skills, relationships, and local capacity. Discover the three circles of assets that exist in every community and why sustainable change begins by asking what is already here before searching for what is missing.


































