AID Feedback model

By |2025-08-30T09:27:36+01:00March 21, 2020|Executive Coaching, Feedback|

Feedback is one of the most powerful tools a leader has, yet it is also one of the most misused. Too often feedback becomes a list of instructions or a judgement that leaves people passive rather than energised. This post explores a simple but effective framework, the AID feedback model — and shows how leaders can shift from telling to asking. The result is feedback that not only corrects or praises, but also builds reflection, ownership, and genuine growth.

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