We live in a culture that often confuses politeness with silence and power with domination. Many of us are taught early that it is better to fit in than to speak up, or that strength means pushing until others yield. Between these extremes of compliance and aggression lies a quieter, harder path: assertiveness.

In the EQ-i model, assertiveness is defined as the ability to express feelings, beliefs, and needs openly, while respecting those of others (Stein & Book, 2011). It is not about overpowering or persuading, nor about withdrawing to keep the peace. It is about bringing your voice into the room with clarity and without apology, while still making space for others to do the same.

The absence of assertiveness carries familiar costs. When people avoid voicing their needs, frustration accumulates and relationships strain. Requests pile up unanswered until resentment leaks out through sarcasm, withdrawal, or quiet disengagement (Linehan, 1993). Teams where assertiveness is lacking often suffer from unspoken conflicts and uneven workloads. On the other side, when assertiveness tips into aggression, collaboration collapses into competition and trust evaporates.

The presence of healthy assertiveness, by contrast, builds strength into relationships. Research shows that assertive communication is linked to reduced stress, clearer problem-solving, and higher satisfaction in both personal and professional contexts (Speed et al., 2018). Leaders who practise it can set boundaries without hostility, raise concerns without blame, and invite accountability without fear. Colleagues who practise it can decline requests, ask for support, and name tensions, not to win, but to create understanding.

Why assertiveness matters

If assertiveness is the ability to voice needs respectfully, the question is: why does it matter? Why risk discomfort when silence is easier?

Resilience under pressure

Unspoken needs rarely disappear; they intensify. Suppressing them leads to stress and burnout. Assertiveness provides a release valve. A manager who says, “I cannot take this on without more resources,” prevents overload before it becomes crisis.

Better decision-making

Decisions suffer when the voices at the table are muted. Assertiveness ensures that concerns, perspectives, and boundaries surface, making choices more accurate and sustainable. Research on group dynamics shows that diverse input improves outcomes,  but only when people feel safe to contribute (Edmondson, 1999). Assertiveness is how that safety becomes visible.

Stronger relationships and leadership

Relationships built on avoidance are fragile; those built on openness are resilient. Assertive leaders who say, “I need us to stay respectful in this discussion,” or “I feel confident this direction fits our values,” signal honesty without aggression. This builds trust because others know where they stand.

A foundation skill: In the EQ-i framework, assertiveness is not an optional trait but a foundation for emotional intelligence. It underpins independence, stress tolerance, and empathy. Without it, boundaries blur, values go unspoken, and teams falter. With it, individuals and groups can hold both voice and respect together.

Levels of expression: low, balanced, and overused

Assertiveness is the capacity to communicate thoughts, beliefs, and feelings openly while defending personal rights in a respectful and constructive manner. In the EQ-i model, this composite describes how a leader brings their voice into a situation with clarity and integrity. The developmental question is not whether a person speaks up, but how proportionately they express themselves across different contexts. When expressed in balance, assertiveness supports clear boundaries, principled communication, and psychological safety. When underused it results in passivity, self-silencing, and quick compromise. When overused it becomes forceful, tactless, or aggressive, damaging relationships and limiting collaboration. The table below summarises how this composite typically presents across low, healthy, and overused expression.

Low

Balanced

Overused

Passive, hesitant, and easily overridden.

Expresses thoughts and feelings clearly and respectfully.

Lacks tact and is blunt in tone or delivery.

Shy or reluctant to share views.

Defends personal rights in a constructive manner.

Comes across as loud, forceful, or domineering.

Overly controlled or overly cautious in communication.

Communicates confidently without being aggressive.

Seen by others as aggressive or intimidating.

Struggles to express their needs or boundaries.

Forthright while maintaining respect and relational care.

Alienates others through over-insistence or inflexibility.

Quick to compromise or defer, even when it is unhelpful.

Holds a position calmly while remaining open to dialogue.

May disregard others’ perspectives and dominate discussions.

Balancing factors that keep assertiveness grounded and constructive

Assertiveness becomes most effective when supported by emotional skills that ensure expression remains respectful, relational, and proportionate. These balancing factors keep assertiveness from collapsing into passivity or escalating into aggression.

Interpersonal relationships: Interpersonal relationships provide the relational intelligence that shapes how assertiveness is received. Leaders with strong relational skills understand timing, context, and the emotional needs of others. This prevents assertiveness from becoming confrontational or insensitive and helps people express themselves in ways that strengthen, rather than strain, connection. Healthy relationships also give people the confidence to speak up without fear of rejection.

Emotional self awareness: Emotional self awareness ensures assertiveness is rooted in clarity rather than reactivity. Leaders who recognise their emotional state can distinguish between speaking up from principle and speaking up from frustration, insecurity, or urgency. Awareness prevents underuse by helping people notice when they are staying silent out of fear. It also prevents overuse by ensuring expression does not spill into emotional intensity, defensiveness, or anger. With strong awareness, assertiveness becomes steady, intentional, and proportionate.

Empathy: Empathy provides the attunement that makes assertiveness collaborative rather than confrontational. When leaders can read the emotional signals of others, they tailor how they communicate their position so it can be heard. Empathy does not reduce assertiveness; it refines it. It helps leaders hold boundaries without dismissing others’ feelings, express disagreement without humiliation, and stand firm without causing unnecessary harm. Empathy keeps assertiveness relational, ethical, and humane.

Eight practices for building assertiveness

Like any dimension of emotional intelligence, assertiveness is not learned by theory alone. It is built through practice, in the daily choices of whether to stay silent or to speak, to defer or to declare, to avoid or to engage.

The eight exercises that follow offer different entry points. Some focus on inner clarity, like identifying your rights or mapping your boundaries. Others train expression in the moment, like practising “no” or using structured dialogues. Still others expand the field into relationships, like contracting agreements or rehearsing listening as an assertive act.

Each exercise is structured in the same way:

  • Overview explains the purpose and spirit.
  • Steps guide you through the process.
  • Examples show it in real contexts.
  • Variations suggest ways to adapt.
  • Why it matters grounds the practice in research and insight.

These practices are not about control but about choice. They allow you to voice your needs without apology and to hear others without fear. Assertiveness, in the end, is not simply a skill. It is a stance of dignity: to speak with honesty, to listen with respect, and to create agreements where both sides can stand tall.

Conclusion: Standing with dignity

Assertiveness is not a single technique or a personality trait you either have or lack. It is a daily practice of voicing your needs, beliefs, and feelings with clarity, while respecting the needs of others. The eight exercises in this article are not scripts to memorise but doorways into a stance of dignity. Each one offers a way to strengthen your voice, protect your boundaries, and engage in dialogue that sustains both self and relationship.

This matters because silence and aggression are equally costly. When you withhold your voice, you invite misunderstanding, resentment, and burnout. When you force your voice, you create distance, mistrust, and resistance. Assertiveness is the middle path: speaking with honesty while staying open to others. It is less about winning the conversation than about inhabiting it with integrity.

The practices outlined here are deliberately varied. Identifying your rights anchors confidence in self-worth. Listening assertively shows that openness can be as strong as declaration. The DESC method structures respectful confrontation. Saying no gives shape to your limits. Boundary mapping makes invisible lines visible and sustainable. Contracting conversations build agreements that are explicit and balanced. Together, these practices form a cycle: clarity of self, expression of voice, negotiation with others, and renewal of trust.

Assertiveness is not about being louder than others. It is about being clearer with yourself. It gives you the power to decide when and how to voice your truth, without apology and without aggression. Over time, this practice builds not only stronger relationships but also self-respect. You learn that your voice can be trusted, by you and by those around you.

Reflective questions

  • Which of the eight practices feels most natural for you, and which one challenges you the most? What does that reveal about your growth edge?
  • In what situations do you most often surrender your assertiveness, and what might change if you brought your voice into those moments?
  • Which boundaries in your life need more clarity: time, respect, workload, or emotional space?
  • How might your relationships change if you treated assertiveness not as a risk but as a gift to yourself and to others?

Assertiveness is not about becoming forceful. It is about becoming fully present. By practising it, you create the possibility of relationships grounded in trust and a life lived with balance, clarity, and dignity.

Do you have any tips or advice on practising assertiveness?

What has worked for you?

Do you have any recommended resources to explore?

Thanks for reading!

Assertiveness is one of three components of the Self Expression facet from the MHS EQ-i Emotional Intelligence model, along with Emotional expression and Assertiveness.

References

Bar-On, R. (1997) BarOn Emotional Quotient Inventory (EQ-i) Technical Manual. Toronto: Multi-Health Systems.

Block, P. (2011) Flawless Consulting: A Guide to Getting Your Expertise Used. 3rd edn. San Francisco: Jossey-Bass.

Block, P. (1993) Stewardship: Choosing Service Over Self-Interest. San Francisco: Berrett-Koehler.

Cloud, H. and Townsend, J. (1992) Boundaries: When to Say Yes, How to Say No to Take Control of Your Life. Grand Rapids, MI: Zondervan.

Edmondson, A. (1999) ‘Psychological safety and learning behavior in work teams’, Administrative Science Quarterly, 44(2), pp. 350–383.

Ellis, A. (1955) ‘New approaches to psychotherapy techniques’, Journal of Clinical Psychology, 11(3), pp. 207–260.

Gross, J.J. (1998) ‘The emerging field of emotion regulation: An integrative review’, Review of General Psychology, 2(3), pp. 271–299.

Gross, J.J. (2002) ‘Emotion regulation: Affective, cognitive, and social consequences’, Psychophysiology, 39(3), pp. 281–291.

Gross, J.J. and John, O.P. (2003) ‘Individual differences in two emotion regulation processes: Implications for affect, relationships, and well-being’, Journal of Personality and Social Psychology, 85(2), pp. 348–362.

King, L.A. and Emmons, R.A. (1990) ‘Conflict over emotional expression: Psychological and physical correlates’, Journal of Personality and Social Psychology, 58(5), pp. 864–877.

Linehan, M.M. (1993) Cognitive-Behavioral Treatment of Borderline Personality Disorder. New York: Guilford Press.

Rosenberg, M.B. (2003) Nonviolent Communication: A Language of Life. 2nd edn. Encinitas, CA: PuddleDancer Press.

Smith, T.W., Glazer, K., Ruiz, J.M. and Gallo, L.C. (2004) ‘Hostility, anger, aggressiveness, and coronary heart disease: An interpersonal perspective on personality, emotion, and health’, Journal of Personality, 72(6), pp. 1217–1270.

Srivastava, S., Tamir, M., McGonigal, K.M., John, O.P. and Gross, J.J. (2009) ‘The social costs of emotional suppression: A prospective study of the transition to college’, Journal of Personality and Social Psychology, 96(4), pp. 883–897.

Stein, S.J. and Book, H.E. (2006) The EQ Edge: Emotional Intelligence and Your Success. Toronto: John Wiley & Sons Canada.